Electronic Commerce Strategy (Graduate Course)




Book

  1. T. Jelassi & A. Enders, "STRATEGIES for e-BUSINESS", Prentice Hall, 4th Edition, 2004 [Translated in Persian by: S. Mirzaei-Vani & H. Chegeni].


Referenc Books:

  1. A. Afuah & C.L. Tucci, "Internet Business Models and Strategies: Text and Cases", McGraw-Hill, Second Edition, 2004.
  2. S. Mohapatra, "E-Commerce Strategy: Text and Cases", Springer-Verlag, 2013.
  3. S. Chen, "Strategic Management of e-Business", John Wiley & Sons Ltd., Second Edition, 2005.



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