Electronic Marketing (Graduate Course) Book R. Stokes, "eMarketing: The Essential Guide to Digital Marketing", Quirk eMarketing (Pty) Ltd., 4th Edition, 2011. B. Eley & S. Tilley, "Online Marketing Inside Out", SitePoint Pty. Ltd., First Edition, 2009. Referenc Books: D. Chaffey & PR Smith, "eMarketing eXellence: Planning and Optimising your Digital Marketing", Routledge, 4th Edition, 2012. [Translated in Persian by: Y. Farjami, R. Molanapour, M. Karami] P. Kotler & G. Armstrong, "Principles of Marketing" (Student Value Edition), Prentice Hall, 14th Edition, 2011. [Translated in Persian by: M.R. Saadi, A. Saleh-Ardestani] Useful Links and Resources Mailing Lists         Spring 2018: Click to join EM IT 2018 @ UI for homeworks, exercises, projects and news! Click to join IM EC 2018 @ UI for homeworks, exercises, projects and news!         Spring 2017: EM 2017 Mailing List         Spring 2015: EM 2015 Mailing List         Spring 2014: EM 2014 Mailing List         Fall 2012: EM 2012 Mailing List More Resources D. Chaffey & F. Ellis-Chadwick, "Digital Marketing: Strategy, Implementation and Practice", Pearson, 5th Edition, 2012. R. Gay, A. Charlesworth & R. Esen, "Online Marketing: A Customer-Led Approach", Oxford, 2007. PR. Smith & Ze Zook, "Marketing Communications: Integrating offline and online with social media", Kogan Page, 5th Edition, 2011. M. Newlands, "Online Marketing: A User's Manual", Wiley, 2011. And, many more! TAs Spring 2014: TBA Fall 2012: Mr. Safa Savafi Home!
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